Dental Marketing Techniques For All Types Of Dental Clinics

There was a time when each town had one dentist in it. Everyone saw the one dentist when they had oral concerns. Today there may be one hundred dental clinics in a town, and sometimes even more than one hundred. How does each of these clinics attract patients? Through dental marketing strategies.

The number one dental marketing strategy that can be applied to all dental clinics is to target an audience that is likely to need your services. If you are a pediatric dentist then you want your dental marketing strategies to be seen by parents. You will want to have advertisements in locations where parents are likely to be, and to be thinking about their children.

You can place advertising brochures in the offices of pediatricians, and at the local health care facilities that tend to the vaccination of children. You can advertise in magazines that talk about children, and the raising of children. You can establish a website and write informative articles that help a parent to provide proper dental care for their children.

You can buy television air time during programs that are geared towards providing entertainment for children, and to family programs that the entire family may be watching together. You can set out brochures at day care facilities, or volunteer to go to these facilities, or schools and give lectures on tooth care. Reaching out to the right audience is your most important concern.

The more available your information is, the more likely that people will remember it. You have to have a web site for people to visit, and you also need to advertise on billboards, in newspapers, in magazines, on the radio, and on television. You want people to see your clinic name so frequently that they remember it.

Join social networking sites, and have your friends, and family, invite their friends, and family, to befriend you one these pages. Be active on these social networking sites by commenting on the postings of others, and by writing posts on your pages that are intriguing to your followers.

Do good works in the community and you will get free advertising? Volunteer your services, or give free lectures, or support the local little league team. Get people in the community started thinking of you as being someone that is there for the community.

Buy advertising space at the ball parks. Where there are little league players, and football teams, there is a need for sponsors. When you donate some money to the teams they will in turn allow you to place advertising signs along their fences. When the parents of the children participating in the sports are sitting in the bleachers they will see your advertisements. You will be getting your name out there to the public, and each of those parents will know that you supported their child.

You must keep a positive reputation in the community by conducting yourself in a professional manner anytime you are in public. You cannot be seen driving drunk and still expect to be respected by the community.

Dental Sedation and Autism

Oral health care for a child with the diagnosis of autism is not much different from the oral health care of other children. However, children with autism often have difficulty in communication skills, so cooperation from your child might be a difficult challenge when visiting the dentist. For parents of children with autism, a visit to the dentist is more than a child opening his or her mouth and getting a reward after. If your child is too difficult to work with and the need for a dental procedure is urgent enough, a dentist may have no choice but to use dental sedation in order to perform his job.

What is dental sedation? Is it necessary? Is it safe?

Sedation is the utilization of medications called “sedatives” to create a state of relaxation. It is usually done to facilitate a medical, or in this case, dental procedure. There are three levels of sedation that may be used with pediatric patients that require extensive dental care:

-Conscious sedation is inducing a minimally depressed level of consciousness that retains the patient’s ability to maintain an open airway independently and continuously and respond appropriately to physical stimulation or verbal commands.

-Deep sedation is a type of sedation in which the patient is not easily aroused and which may be accompanied by a partial loss of protective reflexes, including the ability to maintain an airway or to respond properly to physical stimulation or verbal commands.

-General anesthesia is an induced state of unconsciousness. The patient cannot respond to physical or verbal stimulation of any kind and it will be up to the dentist to insure that an airway is maintained.

Most people immediately associate sedation with general anesthesia, in which the patient is put to sleep during the whole procedure and awakens afterward in a recovery room. However this is normally the last possible choice for a pediatric dentist. He will recommend a lower level of sedation instead if he can, trying to use whichever form of anesthesia has the lowest risk while being effective. To make his decision he will take the child’s age, cognitive level, coping and communication skills, physical health, the attitude of the parents toward anesthesia and the urgency of the procedure into consideration.

Although the decision regarding which level of sedation to be used on your child must ultimately be made by the dentist, you as the parent should always have a say in the matter. If you are not comfortable with the suggestion of your dentist, make sure that your concerns about it are heard. To help you further understand the decision the dentist will be making, here are some guidelines from the American Academy of Pediatrics (AAPD) that the dentist will be using in making his recommendation: (American Academy of Pediatric Dentistry, 2010)

The AAPD recommends conscious sedation for:

-Preschool children who cannot understand or cooperate for definitive treatment

-Patients requiring dental care who cannot cooperate due to lack of psychological or emotional maturity

-Patients requiring dental treatment who cannot cooperate due to a cognitive, physical or medical disability

-Patients who require dental care but are fearful and anxious and cannot cooperate for Treatment

The AAPD recommends deep sedation or general anesthesia for:

-Patients with certain physical, mental or medically compromising conditions

-Patients with dental restorative or surgical needs for whom local anesthesia is ineffective

-The extremely uncooperative, fearful, anxious or physically resistant child or adolescent with substantial dental needs and no expectation that the behavior will improve soon

-Patients who have sustained extensive orofacial or dental trauma Patients with dental needs who otherwise would not receive comprehensive dental care

Sedation Procedure

Dental Sedations are usually done in an outpatient dental clinic that is well-equipped. The whole procedure usually won’t take more than 90 minutes for most procedures. Although some details vary depending on the dentist’s practice among other things, in general the process will go like this:

-Initial assessment of the pediatric dentist and scheduling of the actual procedure.

-Consent signing by the parents

-Guidelines are given prior to the procedure – your child will be asked to go on a NPO (nothing per orem or mouth) diet 6-8 hours before the procedure. This is a standard operating procedure for any sedation process. It will aid in the proper ventilation of your child and will avoid any episodes of vomiting after the procedure is done.

-Sedation medication is introduced via injection, an IV line, rectal line (just like when you give suppositories for fever), orally or through inhalation.

-Dental procedures are done. Your child may or may not be strapped onto a papoose board. Papoose boards restrain the child’s limbs and help in stabilizing your child during the procedure. Oxygen and pulse oximeters should be available and used if the need arises.

-Monitoring of the patient until sedative wears off.

Safety of Sedation

Sedation is an accepted standard of care. The 3 levels of sedation are all accepted and supported by the American Academy of Pediatric Dentistry, the American Dental Association, the American Medical Association, and the U.S. Department of Health and Human Services.

Pediatrics dentists are also trained and certified to perform sedation as part of their profession. Usually, dentists who specialize in treating pediatric patients are also well equipped to handle children with Autism Spectrum Disorder.

Cosmetic Dentist – Providing Professional and Compassionate Dental Care for All Family Members

If you want a dentistry that will provide cosmetic dentist services for all the members of your family, a full service dental clinic may be the choice for you. You can get treatment such as composite veneers, spot removal, tooth whitening services and more from a highly trained staff. A family oriented practice will show the care to your family it needs to have the best dental experience possible.

It is especially important for a family to find a pediatric dentist that they can trust their children’s oral hygiene and health to. When you find a pediatric dentist that can provide the oral health care your child needs and can put them at ease during their dentist visits, the following are some important lessons your child might learn that will lay the foundation for their lifelong oral health practices:

• How to brush and floss properly
• The importance of visiting the dentist regularly
• Brushing several times each day
• avoiding excessive sweets

Your cosmetic dentist can provide services such as the removal of white spots. These spots form on the enamel for a variety of reasons to include during an orthodontic treatment when plaque is hard to remove because of orthodontic brackets. White spots or lines can also form due to extended periods of plaque buildup or the consumptions of foods, candies, or acidic beverages. Your dentist can remove or reduce these white spots by applying a special dental paste that will restore calcium to your enamel and get rid or reduce the white lines. If you or your child has white spots on the enamel of your teeth, schedule an appointment with your dentist for an evaluation to see if you are a good candidate for white spot removal.

A cosmetic dentist is also an excellent choice for those who want to undergo a teeth-whitening procedure. This procedure is considered one of the most popular cosmetic procedures today, and can significantly and easily transform the appearance of the teeth. This method is simple and relatively inexpensive and can be done in a very short period of time. Additional reasons you might want to visit a cosmetic dentist is for orthodontic services, composite veneers, and a gum lift treatment,

Schedule an appointment with a caring team of dental specialists at a state of the art pediatric dental clinic. A dentist that works with all members of the family especially children must have experience with working with children of all ages, medical conditions, and personality types. During your consultation, you and your child can determine if the dentist is right for your needs.

How to Help Your Baby Get Through Early Dental Problems

It’s said that the most advisable time for your child to have his or her first dental clinic visit is when he or she turns 1-year old. However, before it even happens, you would have already experienced kinds of anxiety caused by the dental changes your baby experiences so by the time he or she turns one, you’d already consider yourself a survivor of psychological stress from seeing your child adjust to the changes. But there’s really nothing to panic about. If you are able to think straight, then you would be accompanying your child gracefully to the dentist on his or her first birthday. For now, read these useful tips to keep yourself calm in early stressful dental situations.

Teething

If your child has started teething, then you must have already experienced the crazy ups and downs of your baby caused by the slow but sure eruption of teeth temporary teeth. If not, then brace yourself in the next following weeks for these symptoms: gum swelling, drooling, mouth sensitivity and general crankiness. Trust us. It takes a lot of patience to handle such phase. But rest assured that these changes are only temporary and so is your baby’s unpredictable behavior. At this point, there’s no need for you to rush to the nearest pediatric dental clinic for help. It’s a natural process. You can ask your mom about it for some tips and for some real experiences she had with you.

Thumb sucking

Even after solid food has taken in for regular meals, some children remain to find comfort by sucking something inside their mouths. It could be toys, pacifiers, whatever – but most commonly, they suck their thumb. There couldn’t be anything more accessible than that, right? Besides they have two options if they decide on doing it – either they use the right thumb or the left. Thumb sucking is actually a manifestation for their need of security and assurance. Having been used to being breastfed, it’s their way of coping with changes. Anyway, nothing’s really wrong with thumb-sucking as long as it is stop before a child reaches four years old. Continuous thumb-sucking during eruption of permanent teeth might cause an over bite, which will later take your child to the dental clinic for braces and the likes.

Baby bottle tooth decay

Do not let your baby sleep with un-absorbed milk inside his or her mouth. Chances are the sugar from a formula milk or a mother’s natural milk that stays in the gum area of children transforms into an acidic substance that destroys teeth. This tooth decay is very common to kids who have not been guided by parents about early dental hygiene. Have you seen ugly chips and stains on some children? Most likely they are brown to yellow in nature, but they could all turn black as well in very worst scenarios. Go to the dental clinic when baby bottle tooth decays tarts to show. Besides prevention strategies, early treatment is always preferred.

Dentistry for Children – Pediatric Dental Tips for Infants and Toddlers

Appropriate dental care is indeed necessary to address infants and toddlers dental problems. Pediatric dentist is specialized in the field of dentistry for children, providing assistance in the development of child’s dental development. They also inform parents about proper oral hygiene that they must imply with their children. This is necessary to prevent the formation of plaque that may cause serious dental problems. Before such conditions exist, follow the pediatric dental tips listed below:

•           Teeth Cleaning – The primary teeth began to erupt as early as four months. Clean your baby’s teeth with a soft, clean cloth after breastfeeding, drinking milk in a bottle and feeding. Remove the bottle containing anything except water when your baby began to fall asleep. When your child has more than one tooth that had already erupted, brush gently with a soft-bristled child’s toothbrush. When brushing, use enough amounts of toothpaste; make sure that it does not taste strong for them. Parents should replace children’s toothbrushes every 2-3 months of use. Children must learn how to brush their own teeth.

Acids and sweets are the primary agents in the formation of plaque. Food intake left in between the teeth and on the areas that have been difficult to reach when brushing when attacked by acids can cause tooth decay. Teach children to brush their teeth after eating and drinking sweets and medicines.

•           Visit the dentist after 1st year of birth – It is advisable for children to have their initial dental examination when they reach the age of 1 year old. This is to get familiar with the dentist and the dental clinic. It is where dentist discusses dental guidelines on oral hygiene and nutritional intake with the parents. Dentistry for children will recommend follow-up visits when necessary depending on dental condition of the children and their reaction on the initial visit.

•           Dental Sealants – This is used as fillers to protect teeth from having tooth decay, and it can be applied as soon as the tooth erupts. This is to ensure possible space for plaque to be sealed.

•           Dental Flossing and Mouth Washing – This is essential to remove plaque in between teeth. Parents should initiate to do this on children who have incapacity to floss their own teeth. Children at the age of six must be taught on regular flossing of their own teeth, usually after every meal. Mouth washing is necessary to avoid unpleasant breath and formation of plaque. It is recommended for children ages 7 and above, and they must opt to use alcohol-free mouth washes as alcohol may have undesirable effects to the teeth, as well.

•           Dental Treatments – There are different dental procedures that are appropriate for certain dental conditions. In case of teeth misalignment, braces and retainers are recommended. In cases of dental injuries or trauma, dental surgery can work to fix the formation and alignment of the teeth, jaw and other mouth structures.

Dentistry for children gives ample attention on how children can fight against cavities and dental problems. Pediatric dentist supports the dental development of children from birth up to their adolescence. Parents should follow these tips and their children to the dentist regularly for diagnosis, evaluation and treatment.